I worked as the creative director for The World Tri, an unprecedented human endurance challenge created by adventurer Charlie Wittmack, attempting to complete ‘The World’s Most Difficult Triathlon.’ (That is, he’s swimming 250 miles down The River Thames in England and across The English Channel to France, then biking 9,000 miles from France across Europe and Asia to India, then running 900 miles from Calcutta, India to the top of Mt Everest.)
I was brought onto the project just before the expedition began and was asked to lead the rebranding of the project’s identity, as well as design a website for the endeavor that the non-technical members of the team could easily update (even with the limited internet of Central and South Asia).
I then spent two months on the road with Charlie and his team, producing and editing the creative content, producing video ‘webisodes,’ photographing the expedition, and maintaining the project’s web and social media presence (all while crossing Europe in the back of a truck).
The website drew 25,000 unique visitors in its first two months, with the average website visitor spending more than 5 minutes on the site. The expedition garnered news coverage from The BBC, USA Today, AOL News, Men’s Journal, The Sydney Morning Herald and ESPN among other major media outlets.
The project also has an education and global health component to inspire kids to try to change the world and to address the exceptionally high levels of maternal mortality in childbirth in Nepal.
Thank you to Charlie, Cate Wittmack and Brian Triplett for your work on the project and good luck Charlie as you continue across Asia.
You can learn more about the project at www.theworldtri.com.
Project: The World Tri
Role: Creative Director
Logo & Identity
This entry was posted on Sunday, August 1st, 2010 at 12:13 am
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