The website is community-driven and allows individuals to upload basic bio, a photo and contact information into an ever growing directory of area creatives.  The site’s meteoric growth in its first few weeks of its launch far outpaced any expectations and convinced us that we had tapped into an unmet need.  The site is now used as a tool by the community to find like-minded collaborators, creative services and stories of interesting people doing interesting things in the region.

Browse the site at iccreatives.us.

Project: ICCReatives.us
Development/Design: Cramer Dev
Role: Producer
Available: Online

I was brought onto the project just before the expedition began and was asked to lead the rebranding of the project’s identity, as well as design a website for the endeavor that the non-technical members of the team could easily update (even with the limited internet of Central and South Asia).

I then spent two months on the road with Charlie and his team, producing and editing the creative content, producing video ‘webisodes,’ photographing the expedition, and maintaining the project’s web and social media presence (all while crossing Europe in the back of a truck).

The website drew 25,000 unique visitors in its first two months, with the average website visitor spending more than 5 minutes on the site. The expedition garnered news coverage from The BBC, USA Today, AOL News, Men’s Journal, The Sydney Morning Herald and ESPN among other major media outlets.

The project also has an education and global health component to inspire kids to try to change the world and to address the exceptionally high levels of maternal mortality in childbirth in Nepal.

Thank you to Charlie, Cate Wittmack and Brian Triplett for your work on the project and good luck Charlie as you continue across Asia.

You can learn more about the project at www.theworldtri.com.

Project: The World Tri
Role: Creative Director
Available: theworldtri.com

Logo & Identity

Video Webisodes

Website

I was there to observe his annual eye project, that works to bring vision to some of the country’s poorest villagers, most of whom would never have access to, let alone be able to afford, such life changing procedures.  Beyond building a world-class eye clinic in the middle of the tropics, the project brings surgeons and ophthalmologist to the islands to check people’s vision, prescribe glasses and when necessary perform cataract and pterygium surgeries at no cost to the patients.  Beyond studying the operation and participating in everyday Fijian life, I spent time photographing participants and designed a booklet to assist in sharing the project’s story with potential supporters and donors.

Thank you to Geoffrey, his wife Joey and the rest of the Taveuni team for allowing me to participate in such an amazing program.

You can download a PDF version of the booklet I created here.

For further information on how you can support Geoffrey and his work, please contact The Rotary Club of Taveuni, PO Box 1 Matei, Taveuni Island, Fiji. phone: +679 888 0371, fax: +679 888 2371, debra[at]textilecentre.co.nz.

The mission of The 10,000 Hours Show nationally is to mobilize young people to meet immediate community needs and recognize those who do, helping develop the next generation of active community leaders.

Impacting the community and driven by young people, 10K is a powerful community-building effort, and at the same time it is a vibrant learning experience.  10K was founded in 2002 as part of The James Gang, a social entrepreneurial incubator in Iowa City, USA, and was spun-off in 2006 to become a youth engagement program of The United Way.  Starting with a single show in Iowa in 2003, The 10,000 Hours Show can now be found on college campuses across the country.

As part of my role with The James Gang, I worked on many aspects of 10K’s development, primarily as the producer of the first 10K concert by Ben Folds and as a designer and producer of much of the organization’s early branding, design and video work.

10K3 Fundraising Video: produced and edited for The 10,000 Hours Show.

The design references broadsheet posters of the 1930′s with a bit of a contemporary pixelated, digital spin.