I worked as an associate producer on 16 To Life, a romantic comedy from Emmy-nominated director Becky Smith (Queer Eye For The Straight Guy), a film that puts a wry, witty and unpredictable ensemble cast in a small-town locale reminiscent of a Capra comedy. Often compared by critics to Juno and Sixteen Candles, 16 To Life follows Kate, played by Hallee Hirsh (ER, You’ve Got Mail), a small town girl whose angst about her sexual inexperience fuels a comic quest for love and understanding on a birthday to end all birthdays—Kate’s turning Sweet 16 and she’s never been kissed.
My primary responsibility on this film was to devise and and execute a distribution and marketing strategy for the film. With most of the movie industry’s major independent distributors going bankrupt or closing, the independent film industry’s climate was not well suited to release a small indy film like 16 To Life. Despite the adversity, led by the film’s six ‘Best Feature’ awards won during a year on the film festival circuit, 16 To Life had an 11 markets theatrical release in the fall of 2010, including deals struck with Rave Motion Pictures and AMC Theaters, as well as international release in Canada, Europe and The Middle East.
The film was released on DVD in April 2012, reaching the #1 Comedy spot and the Top 10 Most Popular films on Hulu.com.
More at: www.16tolifethemovie.org.
Project: 16 To Life
Director: Becky Smith
Role: Associate Producer
Available: Available on DVD, iTunes, Hulu, Netflix and Amazon
Awards: #1 Comedy Film on Hulu.com; Named ‘Best Picture’ at: Methodfest, Landlocked Film Festival, Kansas International Film Festival, Female Eye Film Festival, Iowa Motion Picture Awards, North Carolina International Film Festival, among other awards.
This entry was posted on Tuesday, June 1st, 2010 at 1:53 am
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